Thornberry Animal Sanctuary has built a strong position as one of South Yorkshire’s most well supported and well respected animal rescue charities. Our mission is to rescue and rehome as many vulnerable animals as possible, maintaining high welfare standards at all times. This year we celebrate our 35thanniversary, having helped over 20,000 animals in that time. We currently rescue and rehome dogs, cats, equines, rabbits, and other animals across two sites–our main site in North Anston, where this job is based and our farm in Ravenfield.
We are looking for a CRM& Marketing Executive to join our team and help take Thornberry to the next level. The charity has invested in Blackbaud’s eTapestry CRM, and while we are using it, we need someone to help maximise its capabilities.
Your role as a CRM& Marketing Executive will be to strengthen supporter relations, driving value and generating income using our ever-growing supporter database. You will do this by managing the data correctly and creating lasting and meaningful customer relationships.
As a CRM& Marketing Executive, you will be responsible for planning and delivering targeted multichannel strategies and campaigns, designed to inspire action from our supporters within our database of over 8,000 people, 60,000 on Facebook and 15,000 unique monthly visitors.
The role will be based at Thornberry Animal Sanctuary, S25 3SE.
Develop CRM strategies and plans to drive behaviour amongst supporters.
Work withour Blackbaud eTapestry CRM for the end-to-end development and production of CRM campaigns including creative briefs, data and insights briefs, promo set-up, audience selections and channel execution.
Be a Blackbaud eTapetry super user and build close working relationships with our marketing platform vendor, ensuring platform capabilities are utilised and optimised across all channels.
Seek to find efficiencies and ways to be more personalised in our communications. Produce regular campaign & automated programme reporting to thoroughly understand performance of all campaigns and identify insights to make recommendations to drive future performance.
Work with the wider teams to ensure an in-depth understanding of the key objectives and deliverables of the charity and its campaign plans and strategies. Understand customer behaviour and insights and translate this insight into actionable CRM plans. Develop data-driven approaches and validate them through a test and learn approach to optimise performance.
You’ll play a vital role within a constantly evolving charity, in a friendly and energetic workplace. No two days are the same at Thornberry and it really is a brilliant place to work. Staff perks include a 20%discount at our onsite cafe, 20% of any onsite shop sales and onsite parking. We also enjoy staff get togethers, challenge events and offer further training and support where needed.
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